Unlocking Growth: A Comprehensive SEO Crawl Analysis of DanSchaefer.dev

Executive Summary ( v1 )


A total of 50 pages were crawled across DanSchaefer.dev, showing strong content depth around software engineering topics. However, the technical SEO foundation has critical gaps that could hinder visibility in both search engines and AI-driven models. The site performs well on mobile and has excellent image alt-text coverage, but lacks proper Schema markup and semantic structure on many pages.


1. Performance Metrics


We assessed how quickly pages load and render, including first paint, contentful paint, and full load time. Faster speeds improve user experience and influence search engine rankings.


  • Initial Load Time: Avg. 1.85–2.11s
  • Full Load Time: Avg. 0.104–0.197s
  • First Paint & First Contentful Paint: Avg. ~0.048s
  • Mobile-First Design: ✅ All tested pages use a mobile viewport meta tag
  • AJAX Requests: 0 (mostly static content)


2. Technical SEO


The audit evaluated critical technical elements like HTTPS, canonical tags, mobile responsiveness, and Schema markup. Missing or incorrect technical setups can prevent pages from ranking or being correctly understood by search engines.


Schema.org Markup

  • Present on only 38 of 50 pages
  • Missing key schemas:
  • Organization
  • WebPage
  • WebSite
  • mainEntityOfPage, author, publisher on blog posts
  • FAQPage, Product, LocalBusiness entirely absent
  • This affects AI/LLM parsing and rich result eligibilityseo_analysis_danschaefe…

Canonical URLs

  • Canonical tags present and correctly formatted on most pages.

Internal Linking

  • 2874 internal links identified
  • Strong internal network, but many pages link back to the same set of header/footer links, which dilutes contextual SEO value.


3. Content Quality & Semantic Analysis


We analyzed how well content aligns with search intent and semantic structure. This includes checking H1-H6 hierarchy, keyword relevance, internal linking, and image alt text. Clear, structured content helps both users and crawlers navigate and understand your site.


Meta Titles & Descriptions

  • Present on nearly all pages, but some are too generic or under-optimized.
  • Example (Good):
  • URL: /newsletter/
  • Title: Newsletter Signup | DanSchaefer.dev
  • Description: Every Monday morning you'll receive an email from Dan with actionable career advice...
  • Example (Needs improvement):
  • URL: /adc/
  • Title: ADC Talk References | DanSchaefer.dev
  • Description: Missing entirelyseo_analysis_danschaefe…

Headings Structure

  • Proper use of H1 and H2, but many pages overly rely on H4–H6, which reduces hierarchy clarity for both crawlers and LLMsseo_analysis_danschaefe…

Image Alt Text

  • ✅ Over 90% of images have descriptive alt text—strong for accessibility and SEO.


4. AI & LLM Optimization


Search isn’t just Google anymore—LLMs like ChatGPT and Gemini rely on structured data to surface answers. We evaluated how “AI-readable” your site is, including whether Schema.org and contextual linking support LLM comprehension and recommendation engines.


LLM Visibility Score: 5–6/10

  • Positive:
  • Strong keyword density on software, collaboration, engineering, etc.
  • Good image alt coverage.
  • Issues:
  • Missing foundational schema.
  • Content has occasional repetition.
  • Lacks structural context (no mainEntityOfPage, FAQ, etc.)

Recommendation: Add structured schema and link contextual entities to enhance discoverability by LLMs and search enginesseo_analysis_danschaefe…



Key Recommendations

Immediate

  • Add Organization, WebPage, and WebSite schemas across all pages.
  • Implement missing meta descriptions (especially on resource and ADC pages).
  • Improve semantic heading structure—use H2 and H3 instead of H4+ for main points.

Short-Term

  • Add FAQPage schema to key blog posts.
  • Improve blog post metadata: include author, publisher, and mainEntityOfPage.
  • Expand topical clustering by linking between related blog content.

Long-Term

  • Monitor internal linking to avoid dilution.
  • Improve keyword diversity using LSI terms.
  • Consider consolidating redundant content into pillar pages.


Call-to-Action


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