Frequently Asked Questions
1. What is All Great Things Studio and who is it for?
All Great Things is a GTM and revenue studio in Frisco, Texas, led by Jason and Jennifer Mellet. It is built for founder-led and private equity-backed companies that need both a commercial operating model and the systems that make it run — not another campaign or agency retainer.
2. How do Jason and Jennifer work together inside a company?
Jennifer helps define how the commercial organization should operate — structure, leadership, incentives, accountability, and board-level value creation. Jason owns the operating functions and infrastructure underneath that model — RevOps, GTM operations, demand generation, and the systems those functions run on. Together they connect growth strategy with day-to-day commercial execution.
3. What problems does All Great Things typically solve?
Most companies already have growth, tools, or a plan. The gap is usually between strategy and execution: fragmented systems, unclear accountability, noisy reporting, or a commercial organization that cannot carry the next stage. All Great Things works that gap — the operating model and the infrastructure that makes it real.
4. How do you use AI, data, and automation in GTM and revenue work?
Jason uses AI, automation, and live data inside production systems — research engines, outbound, content, attribution, and client-facing hubs — with safety gates, not prompts glued on top of a broken process. The goal is operating leverage: faster, clearer commercial work that the team can keep running.
5. What stages and types of companies do you work with?
The studio primarily works with founder-led and private equity-backed companies navigating growth, transformation, or commercial complexity. That includes teams that already have demand but need stronger RevOps and GTM operations, and leadership groups that need board-level commercial clarity plus the systems underneath it.
6. What does an engagement with All Great Things usually look like?
Jason typically works as an embedded operator seat — weekly hours inside the company, owning a defined slice of RevOps, GTM operations, or demand gen — or on a production retainer once a system is already live. Some work starts as a build and then converts into operate. Jennifer engages as an independent board director, operating partner, or CEO advisor. Combined work happens when the company needs both the commercial model and the systems that run it.
7. Where are you based and do you work with clients outside Texas?
All Great Things is based in Frisco, Texas, with a remote-first model. Jason and Jennifer work directly with leadership teams across the United States. The goal is to leave behind stronger operators, clearer systems, and a commercial engine the company can keep running.
8. How do we get started and what should we bring to the first conversation?
Start with a working session on the commercial system as it actually runs — market, funnel, operations, and the targets you are responsible for. Bring the latest board or GTM materials, access to CRM and analytics even if messy, and a clear view of what is constrained. From there it is usually obvious whether an operator seat, a retainer, or a combined engagement makes sense.
Ready to look at the commercial system as it actually runs?
Book a working session with Jason and Jennifer — the operating model, the infrastructure, or both.